Industrial Transformation Asia-Pacific 2018
Client: Singapore Economic Development Board
Creating a compelling and coherent experience of Singapore’s advanced manufacturing landscape
As the first whole-of-government effort at the inaugural advanced manufacturing trade show in Singapore ITAP 2018, there was no existing messaging to build the experience on. Our solution for making an impactful first impression was to craft a bold, unifying narrative to declare that on the advanced manufacturing front, Singapore is — Ready for tomorrow, today.
Timelapse video of exhibition setup. Video credit: EDB, Redinox
Messages of five different government agencies were woven seamlessly with the nations’ to communicate confidence in the readiness of the manufacturing landscape of tomorrow.