Poetry on Platforms
Client: Singapore Economic Development Board
Transforming the daily commute with local poetry
To cultivate the public’s interest in and appreciation for local poetry, we added an experience of poetry to typically dull everyday commutes by designing a guerrilla takeover of MRT stations all over Singapore. Catering to our multi-racial and culturally diverse local community, these poems were translated to our four major languages.
Illustrations of uniquely Singapore scenes were paired with featured poems
Poems and illustrations were displayed in various locations such as MRT platform doors, lift doors and walls within NLB
Vibrant illustrations introduced a sense of levity into the dreariness of transit